![]() ![]() For tobacco control to be effective, it is necessary for policy makers to understand the personal and interpersonal factors which encourage people to smoke, factors which motivate smokers to quit (e.g., health, social pressure, cost), and the personal and population-level methods that are most effective at encouraging and prolonging attempts to quit. Tobacco control is a field of public health science dedicated to reducing tobacco use and, thereby, to reducing cigarette-related morbidity and mortality. ![]() However, the health effects of smoking are reversible, making smoking cessation an important target for public health policy. Worldwide, tobacco use is a leading cause of morbidity and mortality.
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